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There are many factors that influence a good idea, my recipe is to soak up what is happening in today's society, treat the problem from a different point of view, and bring a lot of creativity to the format where that idea travels.
Improvisation and the sea are my passions. With 30 years of experience in the creative world and over 8 years in the professional field. Working in Chinese technology companies such as HUAWEI and HONOR.
I am the European Creative Content Manager at XPENG, where I lead the development of creative content across Europe with a strong focus on vehicle launches and sustain campaigns.
My role centers on managing and coordinating freelance teams and creative agencies based on each project's needs, ensuring creative excellence and strategic consistency across European markets. I act as a bridge between HQ and regional European teams, creating synergies that align vision, messaging, and execution for every campaign.
I am actively involved throughout the entire creative process, from strategy and concept development, to supervising photo and video shoots, and overseeing the final delivery of content adapted for different markets and channels.
I’m passionate about conceptualizing disruptive ideas, building strong visual narratives, and transforming strategy into impactful content that connects products with their audience.
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